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Publication in JIM March 28, 2013

Posted by Miha Skerlavaj in CERINNO, individualism - collectivism, innovation, national culture.
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JIMThere is a new publication available on the topic of innovation and national cultures, presented by my colleagues (including my-humble-self): Černe, M., Jaklič, M., & Škerlavaj, M. (2013): Decoupling management and technological innovations: Resolving the individualism–collectivism controversy, Journal of international management. Given the fact that individualism (or collectivism) is a rather visible and important feature of national cultures for the innovation process, it was surprising for us how contradicting the findings from previous research actually were. So we decided to fine-tine the understanding of innovation, utilize as vast as possible international datasets and got some interesting findings, we believe. Abstract:

This study aims to resolve the contradictory previous research findings on the relationship between individualism–collectivism and innovation. We draw on innovation theory and relate to the difference between non-technological (management) and technological innovation types as well as to the distinction between exploration and exploitation (invention and commercialization of technological innovations). Using Community Innovation Survey (CIS) 2006 micro data for innovation at the organizational level in 13 countries – along with, GLOBE (2005), and scores for individualism–collectivism – we apply Hierarchical Linear Modeling (HLM). The results indicate that individualism is positively related to the invention phase, whereas collectivism is beneficial for the commercialization of innovative ideas. Furthermore, in collectivistic cultures, management innovation plays a more important stimulating role in enhancing technological innovation than it does in individualistic ones. This provides the managers with an idea of when innovation processes in their companies would be more favorable versus detrimental.

Comments, ideas, suggestions, most welcome!

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