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What can we learn from Marvel about continuous innovation? June 18, 2019

Posted by Miha Škerlavaj in innovation.
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Over the last decade, Marvel Cinematic Universe has been on a winning streak. Operating in highly competitive landscape of movie franchises disrupted by streaming business models, they were able to create a successful organization. One that consistently delivered blockbusters pleasing audiences and critics alike. Together with my colleagues and friends Spencer H. Harrison (INSEAD) and Arne Carlsen (BI Norwegian Business School) we delved into research trying to understand inputs, process and output creating innovation at Marvel. In the article published at Harvard Business Review we argue that organizations that would like to create innovation universes, a portfolios of creative products linked to and sufficiently distinct from each other, need to find imaginative ways of balancing continuity and renewal. In other words, for innovation we need both change and stability! Enjoy the read.

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